Appraisal Marketing


I Can’t Find My Website! 

Added:  April 05, 2011

If you've found yourself wondering why you're not showing up in Google for a particular search, it may be your page content that's the culprit.  Click to view

Fees:  New Rules, New Data

Added:  February 27, 2010

Appraisers are used to toiling away in relative obscurity, but suddenly the national spotlight is shining on the industry, and in an area that normally is shrouded in comparative secrecy:  Fees.  More interestingly, people outside the profession are actually worried that appraisal fees may be too low, not too high.  Click to view

Tired Of Getting Stiffed?  Tips For Collecting Your Past Due Fees

Added:  February 26, 2010

You inspected the property, gathered the data, and wrote a professional, first-rate report. You delivered that report on time, as promised. There's just one thing missing: Your payment.
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Take A Fresh Look At Your Business Model

Added:  February 26, 2010

This just in: It's tough being an appraiser in 2010. We all know why. The question is: How do you adapt? First, take a look at your business model.
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Grassroots Appraisal Marketing With Door Hangers

Added:  February 26, 2010

What if you took an extra 10 minutes during inspections to walk the block and put a flyer on each home's door?  Click to view

Appraiser Spotlight

Added:  February 26, 2010

Now that the XSites Desktop's Energizer plugin is well established as an effective, proven means of creating a website that's more search engine optimized, all I need to do is go down our list of XSites ranked by Energizer score to find some great sites.
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Who’s Seeing You?  How To Read Your XSite’s Traffic Reports

Added:  February 25, 2010

Your Appraiser XSite contains a powerful, easy-to-use statistics package that will tell you everything you need to know about your XSite's performance.  Click to view

Search Engine Love

Added:  February 25, 2010

For years, we've told Appraisers to customize their XSite pages to get better search engine rankings. And for years, this approach has worked for appraisers who do it. Even so, may appraisers don't believe they can effectively customize their content, so they don't try. This spring, we're introducing a solution to that problem.
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Pages That Matter

Added:  February 25, 2010

In the Appraiser XSite Wizard, there are dozens of pre-written pages you can add to your site.  But which ones do your visitors really want to see?  Click to view

How To Get Mercury Network Orders

Added:  February 24, 2010

Though every appraiser with an XSite can be on the Mercury Network and tap into the flow of the tens of thousands of orders being placed per month, we still have some appraisers who haven't turned on their profile, or haven't filled it out completely.  This is a critical oversight that could be costing you new income.  Click to view

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