Appraisal Marketing

Appraisers are used to toiling away in relative obscurity, but suddenly the national spotlight is shining on the industry, and in an area that normally is shrouded in comparative secrecy: Fees. More interestingly, people outside the profession are actually worried that appraisal fees may be too low, not too high. Click to view..

This just in: It’s tough being an appraiser in 2010. We all know why. The question is: How do you adapt? First, take a look at your business model. Click to view..

You inspected the property, gathered the data, and wrote a professional, first-rate report. You delivered that report on time, as promised. There’s just one thing missing: Your payment. Click to view..

What if you took an extra 10 minutes during inspections to walk the block and put a flyer on each home’s door? Click to view..

Now that the XSites Desktop’s Energizer plugin is well established as an effective, proven means of creating a website that’s more search engine optimized, all I need to do is go down our list of XSites ranked by Energizer score to find some great sites. Click to view..

For years, we’ve told Appraisers to customize their XSite pages to get better search engine rankings. And for years, this approach has worked for appraisers who do it. Even so, may appraisers don’t believe they can effectively customize their content, so they don’t try. This spring, we’re introducing a solution to that problem. Click to view..

In the Appraiser XSite Wizard, there are dozens of pre-written pages you can add to your site. But which ones do your visitors really want to see? Click to view..

Your Appraiser XSite contains a powerful, easy-to-use statistics package that will tell you everything you need to know about your XSite’s performance. Click to view..

Though every appraiser with an XSite can be on the Mercury Network and tap into the flow of the tens of thousands of orders being placed per month, we still have some appraisers who haven’t turned on their profile, or haven’t filled it out completely. This is a critical oversight that could be costing you new income. Click to view..

We just launched this new section filled with the quick tips that come out of our appraisal marketing training courses. These are action-oriented quick ideas to get your marketing off to a fast start. Click to view..

When a customer is browsing the internet looking for an appraisal, they generally want to know two things right up front, before anything else: Click to view..

One of the most important concepts surrounding SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) is that you should strive to be as specific as possible when creating your webpages or marketing content. Click to view..

When using XSellerate to market your business, there are some basic marketing "do's and don'ts" to know about. In this article we discuss these nine topics as they relate to leaving positive impressions with both existing and potential clients. Click to view..

Getting your website ranked highly in a search engine is a little like pasta sauce. There are many ingredients, but no exact quantities or formula for success, and even a less than perfect result will be better than nothing in the short term. It’s not as if the web is going away or that fewer people will be looking for appraisal services online in the future. So, let’s talk about what goes into making your website a success when it comes to search engines. Click to view..

This edition’s Appraiser XSite spotlight leads us to Alex Olmo of SunbeltAppraisal.org, a customer making all the right moves when it comes to web marketing and running a business. Alex’s site design is simple and inviting, yet rich in content that attracts search engines. Click to view..

Sites that had sent out an XSellerate campaign in the past 30 days received 3 times the hits than those that hadn’t and received 40% more leads. Click to view..

“I swear if I get through this market downturn, I promise I’ll keep on marketing so I’m never this scared again of not being able to pay my mortgage/car payment/alimony/etc.” Yet not surprisingly, here we are in this “refi mini-boom” and many appraisers who have been marketing as fast and as furiously as possible for the last year have slowed down or stopped entirely. Click to view..

Too many appraisers mistake a website as a mere yellow pages ad or online billboard when the reality is a website should also play a key role in how you service your clients and run your business. Since we’re smack dab in the middle of our 23rd successful year in business, let’s point out 23 ways an XSite will help you be successful, too. Click to view..

We hear it all the time. XSite owners and appraisers in general are always asking us, “How can I get more leads out of my website?” Lately, my answer has been, “Well, how is your website fishing for leads? Are you using a single pole with a fishhook, or are you casting a wide net?” Click to view..

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