Appraisal Marketing
Nine “do’s and don’ts” of XSellerate marketing
Added: May 19, 2009
When using XSellerate to market your business, there are some basic marketing "do's and don'ts" to know about. In this article we discuss these nine topics as they relate to leaving positive impressions with both existing and potential clients.
Ingredients for making a search engine friendly site
Added: May 14, 2009
Getting your website ranked highly in a search engine is a little like pasta sauce. There are many ingredients, but no exact quantities or formula for success, and even a less than perfect result will be better than nothing in the short term. It’s not as if the web is going away or that fewer people will be looking for appraisal services online in the future. So, let’s talk about what goes into making your website a success when it comes to search engines.
Spotlight: SunbeltAppraisal.org
Added: May 14, 2009
This edition’s Appraiser XSite spotlight leads us to Alex Olmo of SunbeltAppraisal.org, a customer making all the right moves when it comes to web marketing and running a business. Alex’s site design is simple and inviting, yet rich in content that attracts search engines.
How to Get What You Really Need Out of Your Website
Added: February 10, 2009
Sites that had sent out an XSellerate campaign in the past 30 days received 3 times the hits than those that hadn’t and received 40% more leads.
Appraisers: Don’t Develop a Short Memory
Added: February 10, 2009
“I swear if I get through this market downturn, I promise I’ll keep on marketing so I’m never this scared again of not being able to pay my mortgage/car payment/alimony/etc.” Yet not surprisingly, here we are in this “refi mini-boom” and many appraisers who have been marketing as fast and as furiously as possible for the last year have slowed down or stopped entirely.
23 Ways An XSite Will Help You In 2009
Added: February 10, 2009
Too many appraisers mistake a website as a mere yellow pages ad or online billboard when the reality is a website should also play a key role in how you service your clients and run your business. Since we’re smack dab in the middle of our 23rd successful year in business, let’s point out 23 ways an XSite will help you be successful, too.
Want To Easily Get 40% More Leads? Here’s How
Added: February 09, 2009
We hear it all the time. XSite owners and appraisers in general are always asking us, “How can I get more leads out of my website?” Lately, my answer has been, “Well, how is your website fishing for leads? Are you using a single pole with a fishhook, or are you casting a wide net?”
The Holidays Are A Great Opportunity To Launch XSellerate
Added: October 16, 2008
The holidays offer a great opportunity to reach out to contacts and prospects to drum up more orders.
Niche Success: How one appraiser is having his best summer in three years
Added: August 11, 2008
XSite Tips
Added: August 08, 2008
Believe it or not, you have access to change what Google says about you. Just like every page has its own content, every page has its own Page Title and Page Description. The Page Title is your Google listing. It’s the link in blue that shows up as the main entry for that page, and it’s also what a user will click to come to your site.
Making AMCs Work for You
Added: August 07, 2008
Here’s a story about one appraiser who makes working for AMCs work for him. Many appraisers choose not to work for Appraiser Management Companies (AMCs) because, they complain, the top priority of AMCs is getting appraisals fast and cheap — with quality a distant second. This story is about one appraiser who disagrees and has found a way to work with AMCs ethically and profitably
Little Things Bring Big Business
Added: August 06, 2008
In the middle of a challenging market, appraiser Anthony Lamandre is htting some of his highest income levels ever. Anthony was kind enough to share his time and explain the tactics he's been using that have lead to his continued success.
Make Your Home Page Unforgettable
Added: June 12, 2008
An appraiser’s website should be informative and educational. We’re happy to keep our customers from reinventing the wheel when it comes to things like an appraiser glossary, what different designations may mean, a home buyer checklist, etc. Our pre-built content is one of things customers tell us they like the most about XSites. Sometimes people start with our pages and customize them a little, and other times, what we’ve provided works just fine.
Blog Your Way To More Non-Lender Business
Added: June 12, 2008
A great blog goes a long way to increasing your non-lender business, boosting search engine rankings and establishing yourself as the real estate expert in your area. Here are five quick tips:
Avoid These Three Common Appraisal Marketing Mistakes
Added: June 12, 2008
Successful marketing isn’t easy. Lukewarm messages will be ignored or not seen by decision makers in the first place. Overly aggressive messages might turn prospects off. You want to find that sweet spot where potential clients develop a positive perception of you and your services and decide to do business with you. You’ll need to be prepared, professional, determined, and avoid some common mistakes.
FHA Mortgages Have Doubled
Added: June 12, 2008
HUD announced last month that during the first quarter of 2008, FHA mortgage originations doubled, going up to 181,900. And they also changed their FHA approved appraiser guidelines, opening the doors to more appraisers. As many appraisers nationwide look for ways to broaden their available services, this is welcome news indeed.
TaxAppealExpress.com: An XSite With A Purpose
Added: June 12, 2008
I love it when a customer does something original with an XSite. It’s inspiring to see customers do things out of the box with their business and then extend that innovation onto the web. So, when we found Hillary Koester’s http://www.TaxAppealExpress.com, I knew we needed to spotlight her efforts.
Pay Per Click: Guaranteed Search Engine Placement
Added: May 05, 2008
What if you could pay for your yellow pages ad only when someone called you from it? That same idea is what makes pay per click such a good investment for appraisers.
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