Appraisal Marketing

Most appraisers cringe at the very mention of "marketing." If you played word association with a group of appraisers using "marketing" as the target, they'd throw out "waste of time," "snake oil," "corporate suits," and so on. They might even suggest some unprintable words and phrases. Very few in the group would say, "The single most important thing I do." Yet, it is. Click to view..

One of the most important aspects of owning a website is keeping track of how your site visitors use it. That's where web stats come in. To see stats on your XSite, just hover the XSite button at the top of the screen and then clicking Stats. Knowlege of web stats is really all you need to make decisions about your site content and have an effective site. So, let's start with some terminology you'll see in your stats. Click to view..

What if during the course of an inspection, you took an extra 10 minutes to walk the block and put a flyer on each home's door? You could briefly describe why an appraisal may be important for them in light of all the news lately about home prices, and how you can help. Click to view..

This comes from David Meerman Scotts' "Optimizing Social Network Pages: Reach your buyers directly using online thought leadership" and has some tips on how to dive into social networking sites for more referral business. Click to view..

What if you could brand yourself as the expert in your field, get exposure with prospects that might not otherwise hear about you, and impact your bottom line for free or almost free? Actually, you can. Click to view..

You may have been doing a little non-lender or specialized work all along, but now you may be finding yourself more actively soliciting consumers, attorneys, accountants and others to use your appraisal services. Some tips for customizing your appraisal website to target these niches. Click to view..

The real estate market moves on a continuous up and down pattern, as we all know. Booms, busts, and everything in between aren't just tolerable, they're necessary - though often painful at either extreme. Click to view..

The holidays are an excellent time to reconnect with past clients and reach out to prospects. Your XSite and XSellerate make it easy. Here are some quick, easy things you can do that can have a big impact: Click to view..

We've put together a short Web-based survey that we're asking appraisers to complete. Responses will be used to deliver you the kind of marketing information and tools you'll find most useful and which will make you the most new business and revenue. Click to view..

Many appraisers have told us that ensuring clients have recent copies of their license, E&O or resume can be a task within itself. Have you considered posting this information on your website? Click to view..

E-mail is a very effective way to generate new business and stay in touch with past clients. It's more affordable than direct mail or print ads, easily measurable, flexible and is the preferred method of communication by many. Many appraisers use e-mail in all three phases in the transaction -- to cultivate prospects into clients, for transaction information such as updates, and after the appraisal to generate referrals and repeat business. These types of e-mails are great for building long-term, profitable relationships. Click to view..

When people visit my XSite, it's difficult to measure the long term results for me as an appraiser. The primary thing I want to communicate to visitors (irrespective of whether they're attorneys, banks, mortgage companies or private individuals) is that I offer a variety of appraisal products and resources to help with their appraisal need. Click to view..

As you read our Marketing Insiders, it's likely you get a lot of ideas floating around in your head regarding what you should have on your website. But when you get to the web editor, you might get stuck and ask yourself, "What do I say first?" Click to view..

Interview with Chris Call, an Appraiser for AREAS Appraisers, Inc. Click to view..

It's a hot topic right now, and everyone seems to be doing it. But what separates fluffy blogs from those that really impact your bottom line and bring new leads and referrals is one thing: The content! Click to view..

If you're like most appraisers now, you're looking to branch out to more non-lender clients.  But don't limit yourself to just agents and brokers. Read on for some quick tips on landing attorneys and financial planners. Click to view..

In order to market to attorneys you need to un-learn everything you know about marketing yourself to lenders.  Some nitty gritty advice on landing these profitable clients. Click to view..

One thing we get asked a lot lately is "Any advice on where to get new business?" It's a daily occurrence. One niche to look into is getting business from attorneys, financial planners and other professionals - debt relief, bankruptcy, foreclosure, divorce, probate, even land use and eminent domain. Click to view..

In marketing, sometimes it's the simple things that get forgotten when trying to drive traffic to your business. While hardly earth-shattering, I was reminded this week of two simple things that are often overlooked, yet almost guaranteed to help people find you more often and repeatedly. Click to view..

An appraiser's website should be informative and educational. We're happy to keep our customers from reinventing the wheel when it comes to things like an appraiser glossary, what different designations may mean, a home buyer checklist, etc. Our pre-built content is one of things customers tell us they like the most about XSites. Some tips on taking your appraisal website a step further. Click to view..