Appraisal Marketing

Like many appraisers, you’ve probably seen a business downturn. But there are appraisals still being done every day and appraisers who know where to look are still busy. Click to view..

Beyond advertising, everything we do that leaves an impression with a client, contact or potential client is marketing. What kind of marketing are you leaving with your clients? What impression do they have of you? Click to view..

You’re probably not a salesperson, but there is marketing and sales potential in many of the things you do every day. All you have to do is recognize what they are and then communicate them to clients and potential clients. Click to view..

"If I were you, I'd be marketing like crazy to homeowners." You hear stuff like that all the time, but this article spells out the first three things you could do and exactly how to do them. Click to view..

Many appraisers assume that if their website isn’t getting any orders, then it’s never going to; and if their website isn’t getting any orders, then it isn’t bringing them business. Click to view..

While the volume of forward mortgage appraisals has declined, the volume of reverse mortgage appraisal keeps increasing. Len Fishman, independent fee appraiser, gives advice on how to capitalize on it.  Click to view..

When it comes to success, your parents were right; there's no substitute for hard work and a positive attitude. Those looking for a secret formula will be frustrated by what appraiser John Ugrotzi says about his own success; when asked how he consistently earns $300,000 or more annually doing strictly residential work, he says simply, "You get out as much as you put in." Indeed you do. Click to view..

If all you're selling is the generic service "mortgage appraisals," it's going to be awfully difficult to convince your clients that there's a reason they should hire you instead of the guy down the street. Deliver that reason and you'll get more work. Click to view..

Most appraisers cringe at the very mention of "marketing." If you played word association with a group of appraisers using "marketing" as the target, they'd throw out "waste of time," "snake oil," "corporate suits," and so on. They might even suggest some unprintable words and phrases. Very few in the group would say, "The single most important thing I do." Yet, it is. Click to view..

One of the most important aspects of owning a website is keeping track of how your site visitors use it. That's where web stats come in. To see stats on your XSite, just hover the XSite button at the top of the screen and then clicking Stats. Knowlege of web stats is really all you need to make decisions about your site content and have an effective site. So, let's start with some terminology you'll see in your stats. Click to view..

What if during the course of an inspection, you took an extra 10 minutes to walk the block and put a flyer on each home's door? You could briefly describe why an appraisal may be important for them in light of all the news lately about home prices, and how you can help. Click to view..

This comes from David Meerman Scotts' "Optimizing Social Network Pages: Reach your buyers directly using online thought leadership" and has some tips on how to dive into social networking sites for more referral business. Click to view..

What if you could brand yourself as the expert in your field, get exposure with prospects that might not otherwise hear about you, and impact your bottom line for free or almost free? Actually, you can. Click to view..

You may have been doing a little non-lender or specialized work all along, but now you may be finding yourself more actively soliciting consumers, attorneys, accountants and others to use your appraisal services. Some tips for customizing your appraisal website to target these niches. Click to view..

The real estate market moves on a continuous up and down pattern, as we all know. Booms, busts, and everything in between aren't just tolerable, they're necessary - though often painful at either extreme. Click to view..

The holidays are an excellent time to reconnect with past clients and reach out to prospects. Your XSite and XSellerate make it easy. Here are some quick, easy things you can do that can have a big impact: Click to view..

We've put together a short Web-based survey that we're asking appraisers to complete. Responses will be used to deliver you the kind of marketing information and tools you'll find most useful and which will make you the most new business and revenue. Click to view..

Many appraisers have told us that ensuring clients have recent copies of their license, E&O or resume can be a task within itself. Have you considered posting this information on your website? Click to view..

E-mail is a very effective way to generate new business and stay in touch with past clients. It's more affordable than direct mail or print ads, easily measurable, flexible and is the preferred method of communication by many. Many appraisers use e-mail in all three phases in the transaction -- to cultivate prospects into clients, for transaction information such as updates, and after the appraisal to generate referrals and repeat business. These types of e-mails are great for building long-term, profitable relationships. Click to view..

When people visit my XSite, it's difficult to measure the long term results for me as an appraiser. The primary thing I want to communicate to visitors (irrespective of whether they're attorneys, banks, mortgage companies or private individuals) is that I offer a variety of appraisal products and resources to help with their appraisal need. Click to view..