Appraisal Marketing

When people visit my XSite, it's difficult to measure the long term results for me as an appraiser. The primary thing I want to communicate to visitors (irrespective of whether they're attorneys, banks, mortgage companies or private individuals) is that I offer a variety of appraisal products and resources to help with their appraisal need. Click to view..

As you read our Marketing Insiders, it's likely you get a lot of ideas floating around in your head regarding what you should have on your website. But when you get to the web editor, you might get stuck and ask yourself, "What do I say first?" Click to view..

Interview with Chris Call, an Appraiser for AREAS Appraisers, Inc. Click to view..

It's a hot topic right now, and everyone seems to be doing it. But what separates fluffy blogs from those that really impact your bottom line and bring new leads and referrals is one thing: The content! Click to view..

If you're like most appraisers now, you're looking to branch out to more non-lender clients.  But don't limit yourself to just agents and brokers. Read on for some quick tips on landing attorneys and financial planners. Click to view..

In order to market to attorneys you need to un-learn everything you know about marketing yourself to lenders.  Some nitty gritty advice on landing these profitable clients. Click to view..

One thing we get asked a lot lately is "Any advice on where to get new business?" It's a daily occurrence. One niche to look into is getting business from attorneys, financial planners and other professionals - debt relief, bankruptcy, foreclosure, divorce, probate, even land use and eminent domain. Click to view..

In marketing, sometimes it's the simple things that get forgotten when trying to drive traffic to your business. While hardly earth-shattering, I was reminded this week of two simple things that are often overlooked, yet almost guaranteed to help people find you more often and repeatedly. Click to view..

An appraiser's website should be informative and educational. We're happy to keep our customers from reinventing the wheel when it comes to things like an appraiser glossary, what different designations may mean, a home buyer checklist, etc. Our pre-built content is one of things customers tell us they like the most about XSites. Some tips on taking your appraisal website a step further. Click to view..

Your XSite comes with more than 100 professionally written and fully customizable content pages. But it's easy and important to customize them a little bit to make them more personal and geared to your market. It will dramatically help your search engine rankings, too. Click to view..

One of the secrets to boosting your search engine ranking is lots of what are called inbound links. Click to view..

As an appraiser, you should definitely consider publishing a blog on your XSite. They're a great way to freshen your content and bring visitors back over and over again. Click to view..

It's possible to do damage to your search engine ranking by going overboard. Click to view..

Can you guarantee your site will be listed on the first page of search results?The answer is yes. But maybe not the way you think. Click to view..

Yes, you can guarantee that your XSite is on the first page of search results. But maybe not the way you think. Click to view..

It's incredibly important to understand that there is no magic set of keywords or formula that will instantly put your website in the top 10 results for your most desired search term, but here are some things can do to get noticed. Click to view..

In order to get good results from your marketing efforts, it's usually best to operate from a pre-set plan. Of course, it's always a good idea to sit down and plan a good marketing strategy, but chances are you didn't go to college to get a degree in marketing. You may be thinking you don't have the time or expertise to delve into something as ephemeral as "marketing strategy." Click to view..

Say what you do - here are 9 things to let your clients know that you may not have thought of Click to view..

Ten easy ways to perfect your marketing to land new appraisal orders and repeat business.p> Click to view..

You're hearing and reading ideas all over the place for diversifying your practice and attracting new business. If you're feeling a pinch, the best place to start, 100 percent of the time, is with the business you already have and value.   Click to view..