As we've said all year, it takes more to build an effective online appraisal ordering and delivery system than simply creating a website and sending a few e-mail solicitations. It takes time, infrastructure and millions of dollars in targeted, coordinated marketing. We're exhibiting at the Mortgage Bankers Association trade show, marketing to client lists provided by our appraiser customers, doing direct mail and magazine advertising costing hundreds of thousands, as well as doing other marketing and promotional activities. And our latest effort involves not just lenders, but also agents and appraisers too.
We're giving away $69,000 in cold, hard cash to help drive traffic to Mercury. That's $23,000 each, to a lender, an agent and an appraiser. To be entered to win, all you have to do is own an XSite, or get a free trial, because either gets you listed on the Mercury Network. Remember, Appraiser XSites work with any formfilling software, not just WinTOTAL.
The drawing will be held in late February, 2009, giving you plenty of time to sign up, and to urge your clients to sign up. Between now and the time of the drawing, we'll likely introduce other ways for you to enter to win, giving you more chances. For example, we'll likely introduce a way for you to earn extra chances to win based on referring clients that actually sign up on Mercury Network.
It's in all our best interests to make Mercury as strong as possible, and we're putting our money where our mouth is. To get your own XSite, visit www.alamode.com/XSites. To find out more about Mercury and refer your clients to it, visit www.MercuryVMP.com.