You're probably not a salesperson, but there is marketing and sales potential in many of the things you do every day. All you have to do is recognize what they are and then communicate them to clients and potential clients.
There are a couple good reasons to toot your own horn this way. Something may be routine or workaday to you, but if you told your clients about it, they would probably be impressed. But also, communicating often, about almost anything, accomplishes getting your name in front of people you want to hire you. Then when they want to order an appraisal, you are what's called "front of mind."
Here are 10 ideas you may not have thought of to get yourself in front of your clients and prospects.
1. Taken any CE lately? Probably. Why keep it to yourself? Jane from your office recently completed 15 credit hours of education on Sales Comparison Valuation of Small Mixed Use Properties. It may make you - or whoever took the class - yawn, but let your client know. There's marketing value in demonstrating that you take business development courses to better serve them.
2. Hired any help? Definitely don't pass up the opportunity to shoot off a "so and so recently joined our office" announcement. If you're hiring, that means you're busy and profitable. It also means you have the ability to serve your clients better.
3. Using the latest mobile tools? Use that. "Our office is now equipped with DaVinci formfilling and sketching software. It runs on our new Tablet PCs." This helps you cut your turn times, deliver more detailed reports and it shows that you invest in technology to give them the best service possible.
4. Recently renewed your license? A short e-mail announcing this may seem pretty unexciting, but it tells clients you're in good standing and keeping up with your regulatory responsibilities. There's a level of trust in that. And, remember, it gets your name, e-mail, phone and web address in front of them.
5. Got new forms? Whichever software you use, you may have access to a new non-mortgage residential form (WinTOTAL users have the General Purpose series, click here). Tell clients, and especially current or potential non-mortgage clients.
6. Changes to your website? Let the people you hope will visit it know. Our office website has a new look, new content pages or - here's a big one - we now accept payment online for appraisal reports.
7. Covering a new county? You can't pass up the chance to let clients know. The ones who like using you for Green County may need someone in Purple County next week and will be delighted to hear you're taking assignments there now. But if you don't let them know, they'll just hit their Rolodex as usual, and you won't get that call.
8. You did how many appraisals last month? If this is an impressive number, then puff out your chest and let clients know. Again, the value is in showing that you're busy, and a lot of other clients rely on you, just like they can.
9. Recently developed a book of new business? If you've been doing more REO appraisals, relocation appraisals, or divorce appraisals lately, then let people know that's now an important part of your practice. You never know which clients are looking for someone they trust to do different types of assignments for them.
10. Booked a trip to Chicago for our Regional Convention? Tell your clients you're investing in becoming more efficient and productive to serve them. Click here to learn about the Regional Convention.
Get our automated appraisal marketing system, XSellerate, and get yourself in front of clients and potential clients almost without lifting a finger. You'll find professional, pre-written campaigns announcing a new staff member, informing users about changes to your website, educating about appraiser standards and qualifications, and more. Click here to learn more about it.