Online Marketing

Now that the XSites Desktop’s Energizer plugin is well established as an effective, proven means of creating a website that’s more search engine optimized, all I need to do is go down our list of XSites ranked by Energizer score to find some great sites. Click to view..

For years, we’ve told Appraisers to customize their XSite pages to get better search engine rankings. And for years, this approach has worked for appraisers who do it. Even so, may appraisers don’t believe they can effectively customize their content, so they don’t try. This spring, we’re introducing a solution to that problem. Click to view..

In the Appraiser XSite Wizard, there are dozens of pre-written pages you can add to your site. But which ones do your visitors really want to see? Click to view..

Your Appraiser XSite contains a powerful, easy-to-use statistics package that will tell you everything you need to know about your XSite’s performance. Click to view..

When using XSellerate to market your business, there are some basic marketing "do's and don'ts" to know about. In this article we discuss these nine topics as they relate to leaving positive impressions with both existing and potential clients. Click to view..

Getting your website ranked highly in a search engine is a little like pasta sauce. There are many ingredients, but no exact quantities or formula for success, and even a less than perfect result will be better than nothing in the short term. It’s not as if the web is going away or that fewer people will be looking for appraisal services online in the future. So, let’s talk about what goes into making your website a success when it comes to search engines. Click to view..

This edition’s Appraiser XSite spotlight leads us to Alex Olmo of SunbeltAppraisal.org, a customer making all the right moves when it comes to web marketing and running a business. Alex’s site design is simple and inviting, yet rich in content that attracts search engines. Click to view..

Sites that had sent out an XSellerate campaign in the past 30 days received 3 times the hits than those that hadn’t and received 40% more leads. Click to view..

Too many appraisers mistake a website as a mere yellow pages ad or online billboard when the reality is a website should also play a key role in how you service your clients and run your business. Since we’re smack dab in the middle of our 23rd successful year in business, let’s point out 23 ways an XSite will help you be successful, too. Click to view..

We hear it all the time. XSite owners and appraisers in general are always asking us, “How can I get more leads out of my website?” Lately, my answer has been, “Well, how is your website fishing for leads? Are you using a single pole with a fishhook, or are you casting a wide net?” Click to view..

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The holidays offer a great opportunity to reach out to contacts and prospects to drum up more orders. Click to view..

Believe it or not, you have access to change what Google says about you. Just like every page has its own content, every page has its own Page Title and Page Description. The Page Title is your Google listing. It’s the link in blue that shows up as the main entry for that page, and it’s also what a user will click to come to your site. Click to view..

An appraiser’s website should be informative and educational. We’re happy to keep our customers from reinventing the wheel when it comes to things like an appraiser glossary, what different designations may mean, a home buyer checklist, etc. Our pre-built content is one of things customers tell us they like the most about XSites. Sometimes people start with our pages and customize them a little, and other times, what we’ve provided works just fine. Click to view..

A great blog goes a long way to increasing your non-lender business, boosting search engine rankings and establishing yourself as the real estate expert in your area. Here are five quick tips: Click to view..

Many appraisers assume that if their website isn’t getting any orders, then it’s never going to; and if their website isn’t getting any orders, then it isn’t bringing them business. Click to view..

One of the most important aspects of owning a website is keeping track of how your site visitors use it. That's where web stats come in. To see stats on your XSite, just hover the XSite button at the top of the screen and then clicking Stats. Knowlege of web stats is really all you need to make decisions about your site content and have an effective site. So, let's start with some terminology you'll see in your stats. Click to view..

This comes from David Meerman Scotts' "Optimizing Social Network Pages: Reach your buyers directly using online thought leadership" and has some tips on how to dive into social networking sites for more referral business. Click to view..

Many appraisers have told us that ensuring clients have recent copies of their license, E&O or resume can be a task within itself. Have you considered posting this information on your website? Click to view..

E-mail is a very effective way to generate new business and stay in touch with past clients. It's more affordable than direct mail or print ads, easily measurable, flexible and is the preferred method of communication by many. Many appraisers use e-mail in all three phases in the transaction -- to cultivate prospects into clients, for transaction information such as updates, and after the appraisal to generate referrals and repeat business. These types of e-mails are great for building long-term, profitable relationships. Click to view..