Online Marketing

As you read our Marketing Insiders, it's likely you get a lot of ideas floating around in your head regarding what you should have on your website. But when you get to the web editor, you might get stuck and ask yourself, "What do I say first?" Click to view..

It's a hot topic right now, and everyone seems to be doing it. But what separates fluffy blogs from those that really impact your bottom line and bring new leads and referrals is one thing: The content! Click to view..

In marketing, sometimes it's the simple things that get forgotten when trying to drive traffic to your business. While hardly earth-shattering, I was reminded this week of two simple things that are often overlooked, yet almost guaranteed to help people find you more often and repeatedly. Click to view..

An appraiser's website should be informative and educational. We're happy to keep our customers from reinventing the wheel when it comes to things like an appraiser glossary, what different designations may mean, a home buyer checklist, etc. Our pre-built content is one of things customers tell us they like the most about XSites. Some tips on taking your appraisal website a step further. Click to view..

As an appraiser, you should definitely consider publishing a blog on your XSite. They're a great way to freshen your content and bring visitors back over and over again. Click to view..