Search Engines

For years, we’ve told Appraisers to customize their XSite pages to get better search engine rankings. And for years, this approach has worked for appraisers who do it. Even so, may appraisers don’t believe they can effectively customize their content, so they don’t try. This spring, we’re introducing a solution to that problem. Click to view..

In the Appraiser XSite Wizard, there are dozens of pre-written pages you can add to your site. But which ones do your visitors really want to see? Click to view..

Your Appraiser XSite contains a powerful, easy-to-use statistics package that will tell you everything you need to know about your XSite’s performance. Click to view..

Getting your website ranked highly in a search engine is a little like pasta sauce. There are many ingredients, but no exact quantities or formula for success, and even a less than perfect result will be better than nothing in the short term. It’s not as if the web is going away or that fewer people will be looking for appraisal services online in the future. So, let’s talk about what goes into making your website a success when it comes to search engines. Click to view..

This edition’s Appraiser XSite spotlight leads us to Alex Olmo of SunbeltAppraisal.org, a customer making all the right moves when it comes to web marketing and running a business. Alex’s site design is simple and inviting, yet rich in content that attracts search engines. Click to view..

A great blog goes a long way to increasing your non-lender business, boosting search engine rankings and establishing yourself as the real estate expert in your area. Here are five quick tips: Click to view..

What if you could pay for your yellow pages ad only when someone called you from it? That same idea is what makes pay per click such a good investment for appraisers. Click to view..

I’m sure every appraiser would love to own the first website that comes up in search engines when someone looks for an appraiser. But, there are over 8.6 million results in Google™ for the word “appraiser”. Click to view..

One of the secrets to boosting your search engine ranking is lots of what are called inbound links. Click to view..

It's possible to do damage to your search engine ranking by going overboard. Click to view..

Can you guarantee your site will be listed on the first page of search results?The answer is yes. But maybe not the way you think. Click to view..

It's incredibly important to understand that there is no magic set of keywords or formula that will instantly put your website in the top 10 results for your most desired search term, but here are some things can do to get noticed. Click to view..