XSites

Proactive appraisal shop, Appraisers of Las Vegas, has seen a volume increase despite in their down market thanks to a 25% to 30% increase in web referrals, a solid reputation, creative niche marketing and hard work. Click to view..

I’m sure every appraiser would love to own the first website that comes up in search engines when someone looks for an appraiser. But, there are over 8.6 million results in Google™ for the word “appraiser”. Click to view..

Beyond advertising, everything we do that leaves an impression with a client, contact or potential client is marketing. What kind of marketing are you leaving with your clients? What impression do they have of you? Click to view..

Many appraisers assume that if their website isn’t getting any orders, then it’s never going to; and if their website isn’t getting any orders, then it isn’t bringing them business. Click to view..

You may have been doing a little non-lender or specialized work all along, but now you may be finding yourself more actively soliciting consumers, attorneys, accountants and others to use your appraisal services. Some tips for customizing your appraisal website to target these niches. Click to view..

The holidays are an excellent time to reconnect with past clients and reach out to prospects. Your XSite and XSellerate make it easy. Here are some quick, easy things you can do that can have a big impact: Click to view..

As you read our Marketing Insiders, it's likely you get a lot of ideas floating around in your head regarding what you should have on your website. But when you get to the web editor, you might get stuck and ask yourself, "What do I say first?" Click to view..

In marketing, sometimes it's the simple things that get forgotten when trying to drive traffic to your business. While hardly earth-shattering, I was reminded this week of two simple things that are often overlooked, yet almost guaranteed to help people find you more often and repeatedly. Click to view..

An appraiser's website should be informative and educational. We're happy to keep our customers from reinventing the wheel when it comes to things like an appraiser glossary, what different designations may mean, a home buyer checklist, etc. Our pre-built content is one of things customers tell us they like the most about XSites. Some tips on taking your appraisal website a step further. Click to view..

As an appraiser, you should definitely consider publishing a blog on your XSite. They're a great way to freshen your content and bring visitors back over and over again. Click to view..

It's incredibly important to understand that there is no magic set of keywords or formula that will instantly put your website in the top 10 results for your most desired search term, but here are some things can do to get noticed. Click to view..